As a visual designer, my core responsibility is to craft designs that resonate with the target audience while embracing innovation. I have collaborated with international brands on national campaigns, yielding favorable outcomes. Additionally, as a producer of events and audiovisual content, my expertise spans a range of areas. I have undertaken roles such as camera operator, overall producer, live broadcast producer, VJ, switcher, floor manager, and more.
DESIGNING THE WORL CUP EXPERIENCE – TIGO NICARAGUA
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For Tigo’s 2025-2026 FIFA World Cup campaign in Nicaragua, I led the design and execution of a series of spatial experiences aimed at bringing the emotion of the stadium closer to people.
The project was developed as a scalable experience system, allowing each activation to adapt to different locations across the country while maintaining a consistent visual identity and narrative.
By combining broadcast-inspired setups, interactive brand spaces, and more intimate, home-like environments, each installation was designed to maximize engagement and create a strong emotional connection with the audience.
Beyond the creative direction, I oversaw the implementation and on-site execution, ensuring that every space delivered a cohesive and high-quality experience.
Results:
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Successfully adapted the experience across multiple venues and formats nationwide
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Increased audience interaction through immersive and participatory setups
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Strengthened brand presence by creating memorable, shareable moments
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Delivered a consistent visual and experiential language throughout the campaign
The outcome was a unified experience that transformed each space into an extension of the World Cup atmosphere, reinforcing Tigo’s connection with its audience at a national scale.
PARRILLERO FEST
Since 2017, I have been a dedicated contributor to Parrillero Fest. In the early stages of my collaboration, I assisted in production and served as the switcher for the event’s closed-circuit broadcast. Starting in 2020, I took on a more substantial role in the event's production. My responsibilities expanded to include managing on-stage talent as the stage manager, as well as becoming more deeply involved in stage design and sponsor management. Currently, I oversee all visual content displayed on stage, manage talent, and coordinate the event script. I actively participate in the general production of the event, ensuring a seamless and engaging experience for all participants and attendees. Additionally, I collaborate with various brands to create unforgettable experiences at their stands, enhancing the enjoyment of their activations for the audience.
For the Mario Bros Live Show, I led the conceptualization, design, modeling, and production process. Collaborating closely with the client, we envisioned an immersive space where attendees could feel like they were part of the Mario world while still maintaining the essence of Tigo. We carefully considered the various adaptations of the character, from Super Mario Bros to Mario Kart and even the latest movie, incorporating elements from each into a unified design. Our goal was to create an experience where attendees truly felt transported into Mario's world, complete with interactive spaces suitable for the whole family.
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CHISPA FEST
My journey with Chispa Fest began in 2017 as a volunteer, where I managed backstage operations and ensured that exhibitors had everything they needed. In 2021-2022, I had the opportunity to elevate my involvement by collaborating as a co-host, transforming the event into a nationwide tour that visited various departments in Nicaragua, and also producing two virtual editions. By 2023, Pixel took charge of the event's general production, overseeing all aspects to ensure its success.
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TOÑA SABOR
For the Toña Sabor 2022 event, I designed screen animations for each song performed in the tributes. This involved creating visuals for 20 songs across two tributes. The project required in-depth research into each artist’s material, including songs, videos, and live performances. It was a challenging and enriching experience that significantly expanded my creative skill set.
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In collaboration with DYU Producciones, a Costa Rican agency, I had the opportunity to design a stand for WeWork and Garnier at CRET 2024. My role involved creating an engaging and visually appealing space that effectively represented both brands, ensuring a memorable experience for attendees.
